You'll be proud to
have this elegant sign in your yard.
It even has a
solar powered light.
Don't settle for a
cheap little sign that leans to the side.
Dear Home Seller,
People don't buy a home based
on facts and figures.
They buy based
on the emotional stories they create in their heads
about how much better their life will be in your
home.
I created a process that helps
buyers create the story that you want them to. The story of
why your home is just the right one for them and is worth every
penny you are asking.
I call it
"Story Branding".
It takes preparation and planning. I am the "Story
Director" who helps orchestrate everything.
It's not a system
for everyone.
Yes, I know it's a seller's
market right now but that doesn't mean that you can just stick a
sign in your yard and have buyers give you top dollar even though
your house is a mess.
If you are willing to take my advice and do what it takes,
together we will be able to have a successful sale that will
generate the best offer in the least amount of time.
I have outlined my system below so you know exactly
what to expect.
If you feel that it's something
that can work for you, call me now to set up a time when I can meet
you at your home to discuss a plan of action.
There are no upfront fees and I offer a no cost early exit
stipulation so there is absolutely no risk for you.
At closing,
you pay a flat $10,000 listing fee plus whatever
buyer agent commission you choose to offer.
If I don't live up to your expectations, you can cancel at any time.
No questions asked.
If that sounds reasonable and fair, give me a call and let's get
started.
I pay
for a professional stager to talk you through
exactly how to make your home tell the story you
want. Usually we can just take what you have.
It's all in the presentation. Many sellers like
their home so much that they almost decide not to
sell.
HDR
(High Dynamic Range) Professional Photos
Have you ever
wondered why some listing pictures look so much better than others?
It takes a sturdy
tripod, remote shutter release, remote flashes, at least 5 different
exposures for each shot, along with a high quality wide angle lens
and camera. Then it takes hours of computer time for a skilled
technician using the latest photo editing software to layer the best
parts of each exposure together along with straightening vertical
lines and other touch-ups.
Which set of photos would you
want?
Nikon SLR
camera used by an "amateur"
Professional
HDR photography and processing
3D
Walk-Thru Home Tours
Buyers around the world can tour your home as if they were actually
there
Floor Plans
So Buyers Don't Have to Guess
Marketing Blitz:
My marketing blitz gets you
exposure immediately. The first three weeks are critical if
you want to get the best price. According to
The Wall Street
Journal, the first week of the listing period gets 4 times as many
online viewers than it does a month later. You need to have
everything optimized from the start.
1. Listing
is syndicated to 100's of websites so buyers searching for homes
on those sites will find your home.
2. Listing
is entered into both multiple listing services where thousands
of agents will see your home.
3. All of
the Atlanta real estate firms online websites that have home
search tools pull their data from the multiple listings
services. Therefore, your listing will show up in searches
done at sites such as:
Keller Williams RE/MAX Harry Norman Coldwell Banker Better Homes and Gardens Berkshire Hathaway Dorsey Alston Atlanta Fine Homes Sotheby's International Solid Source Realty Chapman Hall ERA Sunrise Realty Palmer House Properties Crye-Leike Real Estate Services Redfin Century 21 and other firms too numerous to mention
4. Blog post on national
real estate blog site ActiveRain.com
5. Virtual tour on YouTube
6. I host an open house on first
Sunday of listing period. Open house advertised in Zillow, Trulia, Realtor.com, GeorgiaOpenHouse.com
7. Four page 8.5X11 Storybook
brochure on glossy cardstock for all visitors to take
with them so they remember how great your home was. These
are gorgeous brochures printed by a high end printer that
makes your home look really special. Don't settle for black
and white flyers run off on a cheap copy machine.
8. Agent caravan on first
Tuesday of listing period. This is an open house
for agents on their traditional day to go around and visit
listings.
9. Supra iBox Digital
Lockbox allows agents access during limited hours.
It also immediately notifies me who showed your home and
when they showed it.
Preparation:
I'll help you get your home to be in "showing shape". You
only get to make one first impression. Be proactive.
Don't wait for feedback from buyers to tell to what to do.
Buyers are reluctant to tell you what they really think.
1. I walk the property with you
and we make a list of what you
should do to make the biggest impact for the least amount of
effort. Paint, carpet, cleaning and de-cluttering
give you the most bang for the buck.
2. I share my list of
vendors who can get things done very inexpensively, much less
than what a buyer will mentally deduct from their offer.
3. I recommend you do an informal pre-list "walk and talk" with
a certified home inspector. Don't wait for a buyer's
inspector to kill a deal. Get things repaired ahead of
time in the most economical fashion.
4. Get your HVAC system
tuned up. Don't let an inspector find filthy filters
that will make the buyer suspect that nothing has been
maintained. Your system might be old but if a licensed
HVAC company gives it a good bill of health then buyers
will probably be OK with it.
5. I will lend you my
portable radon detector so you can have an idea of
whether or not radon is going to be an issue. If you wait for the buyer to do the test,
high radon levels will either scare the buyer into
terminating the contract or it will cost you more than
it has to in order to remediate it. Remediation is
pretty easy and can cost as little as $1000 or as much as
$2500 depending on how it's done. Guess which system the buyer is going to want?
Get it done the most economical way upfront and avoid the
drama.
6. Septic tank? Get it pumped.
It's only a few hundred dollars and will keep some hesitant
buyers in the game. Buyers are scared of the unknown.
If they don't know where your septic tank is or whether it
is full or not they will just assume the worst case
scenario. Don't let them have visions of smelly sewage
seeping through their backyard. Show them where the
tank and drain field are located and show them that it was
just pumped and should be good to go for another 5 years.
7. Make sure all light bulbs
are working and any "mystery switch" is labeled. It's
amazing how a bad light bulb can make a buyer think that
there are major electrical problems.
8. RATS is a four letter word that
you don't want to come up on your inspection report. Maybe you had a problem
and corrected it ten years ago but if the droppings are
still around, a buyer will assume that rats are still
there. Who wants the thought of rat poop in the attic
that will spread diseases to their little children?
Clean it up. Otherwise the buyer will want a wildlife
exclusion bond which is going to cost you around $2000.
9. TERMITES is an eight letter word that
will sink a deal. If you have a termite bond,
make sure they come out and really check out the entire
house before you list. If you don't have a bond, get a
termite inspection done. Even extensive termite damage
can be corrected for less than you might expect. But
if the damage is found by the buyer during the due diligence
period, the deal is probably going to die or the buyer is
going to ask for a big concession thinking that it will cost
much more than it actually will.
Price:
Set your home's listing price very close to the market value in
order to end up getting the best price. Don't "test the
market" with an initial high price. Most buyers do not enjoy
negotiating. They will just walk on by. Then when you
reduce the price in a month your listing will be stale and
buyers will want an even bigger reduction from you new lower
list price. You really need to
price your home within 3% of its value in order to generate
urgency in buyers.
1. I'll
generate a Comparative Market
Analysis and we'll analyze it together. Anticipate the data appraisers will use.
2. Together,
we'll visit several of the homes currently on the market
that will be competing with yours. You need to
know the market so you don't have seller's remorse.
You also need to know what your buyer is looking at.
3. We'll double
check the tax records to make sure the quoted square
footage is quoted correctly. I recently had a
seller with a 2100 square foot home showing up in the
tax records as only having 1560 square feet. We hired an
appraiser to take official measurements and made certain
that the buyer's appraiser didn't just go by the
incorrect tax records as they many times do.
Creating Anticipation
and Urgency:
1. "Coming Soon" sign
posted on property on Friday.
2. No Showings allowed
until listing is entered into the MLSs on the following
Tuesday. This creates buyer anticipation for 4
days
4. We get a showing
frenzy with buyers appointments overlapping which
generates an auction effect.
5. Showings continue on
Wednesday, Thursday, Friday and Saturday ending with an open
house on Sunday afternoon.
6. No contracts are
negotiated until Sunday at 8pm.
7. Buyers know they only
have one chance so they have to submit their best offer
upfront or risk losing out on a great home.
8. This process is
very similar to the HUD foreclosure online auctions and the
HomePath Fannie Mae system. They hold off on evaluating
offers until everyone is given a fair chance to see the
property.
I'm There With
You Every
Step of the Way
You Work with Me
From Start to Finish:
You
get me, not some low level assistant. You don't have to
deal with a new person at different stages of the process.
You get entered as a contact into my cell phone and then have access
to me 24/7.
Negotiations:
I
advise you throughout the
negotiations. You have the final decision, but I provide you with my years of experience to
help you get the most possible and not leave anything on the
table.
Meet with the
Appraiser:
I leave nothing to chance.
Appraisers are swamped and might not have the time to do what
they really should. There might be some key sales in the
neighborhood that aren't showing up in the MLS. They might
not have time to take measurements of the home and might just rely on
the data in the tax records. If that information is
incorrect, someone needs to be there to inform them of it.
Title Search Done
Upfront: Title
issues are rare but when they come up, it can take a lot of time
to deal with. That's why I work with a closing attorney
who runs the title search before we list, not a week or two
before closing like most others do. I've seen a mortgage
that was paid off years ago but the lender forgot to file the
satisfaction of mortgage at the courthouse. What if that
paid off lender is out of business? It can take time to
get things straightened out
Market Updates:
A
search is set up that at will immediately notify us when a new
listing comes on the market that might compete with yours.
The market is dynamic and you have to know what's going on and
adjust accordingly.
Contract to
Close: I'm there every
step of the way. Inspection issues need to be negotiated.
Repair estimates might be needed. Information needs to be
relayed to buyers such as utility switch over. Any final
walk-thru issues are dealt with.
Attend the Closing:
I attend the closing
mainly for your comfort and support. It's usually the
happiest time of the transaction for everyone.
You Have
Nothing to Lose
No Upfront Fees:
You only pay if and when your home
sells. There are no crazy consultation fees or extra
administration fees. No extra fees for lockboxes or photos.
No extra charges for the fees that the FMLS charges me.
Easy-Exit Listing
Agreement: Satisfaction
Guaranteed. If for some reason you change your mind or are
unhappy with my service, you can cancel at any time. I'll
even pay the $25 withdrawal fee to the FMLS. Because of
this, I reserve the right to work only with sellers that I deem
to be serious about getting their home sold. I am willing
to invest my time and money upfront only if you show me that you
are willing to do what has to be done to get your home sold.
Flat Fee:
I do the same work no matter what price the
home is, therefore, I charge the same listing fee to everyone.
$10,000 to me as the listing
fee
Plus a buyer agent fee
(usually 3%) if there is a buyer's agent involved.
Why Can I Offer So Much for So
Little?
Low Broker Fees
Atlanta Communities
is a local brokerage whose agents get charged a very low office
fee. Other agents with national brands give up 50% of their
commissions to their brokers which makes it difficult to cut their
fees.
Serious Sellers
I interview all
my sellers upfront to make sure that they are serious and are
willing to do what it takes to get their home sold.
My system requires sellers to be proactive and
prepared.
Higher Priced Homes
My average
price point is higher which makes the numbers work.
Referral Based Marketing
Limited advertising. Just a great offer with an inexpensive website. I
rely on happy clients to refer me to their friends and family.
How Much Flat Fees
Saves You vs. "Standard" 6% Fee
Home Sales Price
Savings
$2,000,0000
$50,000
$1,000,000
$20,000
$800,000
$14,000
$600,000
$8,000
$500,000
$5,000
$400,000
$2,000
$350,000
$500
<$350,000
0
You can see that the more
expensive homes end up saving the most money.
Let's Meet and Go
Over a Plan of Action
Allow me 60 minutes to
evaluate your home and discuss what needs to be done for a
successful sale.
I'll let you know
where you'll get the most bang for the buck. I can share with
you some of my trusted service people who can get things done for
less than you might think.
Tim Maitski, Realtor
Atlanta Communities Real Estate Brokerage
404-216-0472
Frequently Asked Questions
Do I really get
full service?
I really don't know how to do it
any other way. I do more than the majority of agents who
charge 6-7%.
Please shop around first before you call me.
Why don't you
give a break for homes under $350,000? I spend a significant amount of
money upfront and the numbers just don't work for homes under
$350,000. I still will do the whole system for homes at
any price but the listing fee stays at $10,000.
Other agents seem
to really bad mouth the idea of discounts.
They sure do. They might say
something like "You get what you pay for."
The biggest reason that I can offer a discount while others
can't comes down to two things. Lower overhead costs and
more volume.
Many agents pay up to 50% of their commissions to their broker
or to referral fees to relocation companies. Many other
agents just don't do enough sales so they need to make as much
as they can on every sale.
I structured my business to have low overhead and my great deal
brings me lots of business.
What's the catch?
There is none. This is a real
deal. You work with an experienced, full time, savvy negotiating
agent who was smart enough to create a profitable business model
that not only makes him a lot of money but allows him to offer
listings at a significant discount.
No upfront fees. Absolutely no cost to you.
It doesn't get any better than this.
Our Clients Say the
Nicest Things!
Please check out all of my reviews on
Zillow.
Here are a few of them:
"Tim helped us through every step of the process. He
hired a stager to help us get our home ready and she was invaluable!
She picked the color scheme for the entire home and gave us very
specific suggestions on how to use the furniture and decorations we
already had to best advantage. Tim uses a top-notch photographer and
he created a beautiful, full-color brochure highlighting our home's
features. Anytime we called or emailed Tim with a question or
concern, he got back to us promptly. The second day our home went on
the market we received a full price offer. We decided to go ahead
with the Open House scheduled for the next day and had 14 families
attend. All told, we had five offers within 3 days and sold our home
above list price. We couldn't have hoped for a better outcome. We
found Tim to be reliable, knowledgeable, and very responsive. We
have absolutely no hesitation in recommending him. The 1% commission
we saved as sellers was icing on the cake! We are now working with
Tim to find our next home.
"We used Tim as both a seller's and a buyer's agent.
He is extremely knowledgeable and accessible. He sold our home in 21
days and went above and beyond to get us into our new home. I cannot
overstate how pleasant it was working with him and would highly
recommend him to anyone buying or selling their home!"
"Tim is a true professional, through and through. My
wife and I used Tim as our seller's agent as well as our buyer's
agent. He was able to sell our home in 3 weeks at near asking price
when comps in the neighborhood sat, became stale, then went up for
rent or were pull altogether. He was a true professional when it
came to dealing with an unprofessional and dishonest builder and
builder's agent. Without Tim, we probably would have balked and left
a decent deal on the table. We appreciate Tim and recommend him
without reservation."
"I would recommend Tim to everyone! Tim is so kind,
honest, and a great listener. This was my first home purchase and
Tim was not aggressive or pushy with me which I appreciated. He was
so patient throughout the entire process and always made himself
available. I am forever grateful to Tim and will reach out to him
again in the future!"
"Tim did such a great job selling our home! He
described his strategies well, was easy to get in touch with, and
answered all of our questions and concerns. All of his
recommendations for selling our house made sense and paid off! We
especially loved the idea of posting a "coming soon" status before
the house was actually put on the market. We were able to have 8
showings on the very first day because of that, and the second day
had two offers, one of which we accepted! Could not have been
happier with the end result and the process of getting there. I
would definitely recommend Tim!"
This offer has nothing to do with any other
agent at Atlanta Communities other than Tim Maitski.
Each agent is an independent contractor who can choose to do
business as they so desire.
Our market area is in the
north metro Atlanta area.
We service Cobb County,
north Fulton County, Dekalb
County, Forsyth County and
Gwinnett County. We
are very familiar with Sandy
Springs, Dunwoody, Marietta,
Roswell, Alpharetta,
Buckhead, and Midtown.
We have sold homes inside
the perimeter and outside
the perimeter. We
can't know everything so for
clients who want to look for
property in Peachtree City,
Newnan, Stone Mountain,
Douglasville, Macon and
areas further out we will
gladly recommend a good
agent who specializes in
those areas.
We help buyers negotiate
with builders for
residential new construction
houses. New houses in
Atlanta are hot right now.
We can represent you in the
purchase of your new house
built by any of the
following builders: Torrey
Homes, MDC Homes, Centex
Homes, Pulte Homes, Morrison
Homes, Ryland Homes, John
Wieland Homes, Winmark
Homes, Meridian Homes, John
Willis Homes, Benchmark
Homes and many more home
builders.
We can help clients find
short term apartments for
rent but normally we don't
work with clients who are
just looking for rentals.
We do help clients find
Atlanta condos. We can
also help you purchase HUD
homes in Atlanta. We
are an authorized agent with
them and have the HUD key to
get into HUD homes. We
have access to foreclosure
homes that banks want to
sell.
We love showing executive
homes and luxury homes. We
always like to know how
people find our site.
Send us an email and tell us
which search term you used.
Some terms that we might be
found by are realty Atlanta,
Ga homes, Atlanta realty,
condos Atlanta, Atlanta
realestate, Atlanta
property, houses Atlanta,
Atlanta realtors, Ga houses,
or realtors Atlanta.
Maybe you found us by typing
in Atlanta MLS listings, or
Atlanta MLS search, or MLS
Atlanta GA. Hopefully we
don't come up under nursing
homes or funeral homes.
It is always amazing to me
how the Internet can allow
total strangers to find each
other and build new business
relationships. It
truly is becoming a small,
interconnected world.